Of course what struck me is not the bag specifically, rather how it is presented. I don't know if I've ever seen the back of a model and product placement done so well. It's charming. And as it is the new year for me, back to school, I place my girl here going back to it. She's done up for her first day with luxurious curls, smart new shoes and coat, and an understated, yet exquisite bag.I sit here amidst bags full of school supplies. I've got notebooks, paper collection folders, pencils, pens, mini-whiteboards ... you name it. And it is exciting to gather all of this newness. I remember as a kid pulling together everything that I would need to start the school year. And it was the one time of the year when mom took us all out to buy a pair jeans, a pair of school shoes, and when I turned 14, a purse. I don't know why at 14 I magically needed a purse, but I sure did. What I put in it is a mystery to me now. I didn't have any money ... did I have a wallet? I kept my comb in the back pocket of my jeans, so that wasn't in there. The bag pictured above would work perfectly with the few things that I would have to put in it.
This year, as I start moving into the school year, I am trying to ... economize. I haven't bought a new outfit for the first day of class. No wranglers for me. Having just landed back into my home from having been gone most of the summer, I realize that I haven't done laundry. I haven't really needed to. And that says to me that maybe I don't need to buy a new outfit. And I don't need a new bag. Or shoes. But I am full of a new ... perspective. This ad appeals to me because it's so simple. So forward looking. Optimistic. And I pull that up and into as the new that I go into the year with when I walk through my door on the first day of school.
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